About Us

Our Mission

We believe in a future of work that is cooperative and driven by practical product thinking, that generates fair and equitable value for everyone involved.

To accomplish this, we operate as a collective to:

1. Enable the realistic application of modern product thinking & practices

2. Promote and support an inclusive, equitable, & generative future of work

Our Shared Values

Confident Humility

Balancing the belief in one's abilities and knowledge with the acknowledgment that there is always more to learn and room for improvement.

Empathetic Authenticity

Being genuine, true to oneself, and transparent in one's actions, while also demonstrating thoughtfulness, concern, and understanding towards others.

Pragmatic Curiosity

Seeking knowledge, and exploring new ideas, but with a clear purpose in mind and the intention to apply that knowledge to achieve specific goals.

Flexible Intentionality

Acting with purpose and having a rationale for your actions, while also being flexible and responsive to the dynamic context of individuals and systems.

Operationalized Integrity

Defining specific policies and practices that embody ethical norms and ensure that they are integrated into day-to-day activities.

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Our People

We come from varied backgrounds, company sizes and cultures, and industry expertise.

-> LinkedIn

Alyssa Swords

Alyssa has a proven track record in crafting impactful products and an extensive background as a Delivery Lead and Agile Coach.Alyssa specializes in:

aligning unmet needs, to biz goals
creating and executing strategy
communicating clear roadmaps
fostering a product culture

-> LinkedIn

Danie Karaplis

Danie is known for her empathic approach to product management, leading to multiple successful product launches and team growth.Danie specializes in:

socially impactful product dev
GTM / launch in B2B
data-informed decisions
user-centered solutions

-> LinkedIn

Joseph Ramirez

Joseph is a proven leader with high emotional intelligence who delivers results for businesses and products that customers love to use.Joseph specializes in:

market analysis & strategy
go-to-market optimization
leadership development & growth
product operations & analysis

-> LinkedIn

Matt Barcomb

Matt is seasoned product executive with a passion for change and growth who has a proven track record of growing product leaders.Matt specializes in:

continuous strategy deployment
product leadership development
product-driven org design
theme-based road mapping

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